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Why place a pre-order?

Placing a pre-order reserves the stock for you, and books a place in the build queue. It's the fastest way to get one of our bikes and the only way to guarantee you'll get the option you want. It also helps us to plan everything in advance. We keep pre-order customers updated with regular emails.

We produce all our frames in small batches, and build bikes to order in our Sheffield workshop. We're not a big (or even medium) sized brand; these aren't like massed-produced bikes pre-assembled on a production-line. Each one is built by hand and set up exactly how you want it. Typically we produce frames in batches of 80-120 units. Undoubtedly, we could sell more. They always sell out. But we're a small operation and to us, quality is far more important than size.

Working in batches means that there will always be limits to what we have available to sell at any given time. For us it's better this way because it avoids the problems bigger brands have with over-production and wastage. We plan a set number of each build way in advance and buy parts accordingly. Inevitably, this means there are limits to what we have in any given size/colour or build option - when they're gone, they're gone. That's why we provide the option for customers to place a pre-order.


How to place a pre-order

It's pretty simple - the process is much like placing a regular order. Just navigate to the product you'd like to order. You'll see that the normal 'Add to order' button has changed to say 'Pre-Order'. If you want to check when it is due to come into stock, click on the 'Stock level & build queue' tab on the product page. When you're ready to place a pre-order, select all the options you want, click on the pre-order button and go through the normal checkout process.

Pre-order FAQs

Contact us if you have any more questions

We appreciate that ordering a new bike and getting it just right can be a complicated business. We're here to help - if you have any questions or you want to discuss options, please get in touch.